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  • Writer's pictureJenna Cockburn

NEWS: Immersive Beyond Van Gogh Experience Opens In Glasgow This Week

A stunning sensory show which celebrates the life and work of Vincent Van Gogh receives its Scottish premiere when it opens its doors in Glasgow this week. 

Beyond Van Gogh: The Immersive Experience will welcome art lovers to the city’s Scottish Event Campus (SEC) from Thursday 11th July to Monday 26th August. And ahead of its opening to the public, a special VIP preview event will take place at the venue on Wednesday evening for invited guests including leading figures in the city. 

The Glasgow dates are part of a strictly limited run of shows in the UK for the immersive experience which has already been seen by more than five million people across the United States, Canada and South America. Beyond Van Gogh is currently amazing crowds in Liverpool, where it attracted 9,000 people over its opening weekend alone. And thousands of tickets for its stay at the waterfront Scottish Event Campus have also been snapped up, with the attraction’s initial run extended by three weeks due to phenomenal demand. It also goes to Birmingham’s NEC in August. 

Beyond Van Gogh: The Immersive Experience is an unmissable celebration of the life and work of the post-Impressionist Dutch master, combining more than 300 of his paintings with cutting-edge technology and a specially curated musical soundtrack to tell the story of one of history’s most influential artists through an epic 40,000sq ft of exhibition space. 

Visitors are taken on a journey through the artist’s world from darkness to light, enhanced by his own dreams, thoughts and words set to a stirring symphonic score in this sensational narrative experience which appeals to a whole new generation of art enthusiasts and Van Gogh fans alike. 

Beginning in the Introduction Hall, visitors connect with Vincent van Gogh through personal letters he wrote to his brother, and greatest supporter, Theo. Visitors then move into the heart of the exhibition – the Immersive Room – where Van Gogh’s paintings are freed from their frames to dominate the space and fully immerse the audience in the incredible detail of his work, awakening their imagination in a playful and dreamlike way as they are enveloped in colourful flowers, cafés and stunning landscapes, shifting and swirling across the projection-swathed walls and floor. 

Along with timed entry tickets, visitors also have a chance to take part in special Saturday morning yoga sessions inside the exhibition on 13th, 20th and 27th July and 3rd, 10th, 17th and 24th August. 

Meanwhile VIP Experience tickets include selected Beyond Van Gogh merchandise along with flexible arrival times and fast track entry. 

Anna Parry, UK Business Development at Annerin Productions, said today: “It’s not long now until Beyond Van Gogh: The Immersive Experience opens here in Glasgow, and we’re currently putting the finishing touches to the experience before our first visitors arrive on Thursday."

"We’ve had a fantastic response from visitors in Liverpool so far, and I know art fans in Glasgow are going to love it just as much. It’s a very special experience, and many people have also told us they find it incredibly emotional."

“The ongoing support we’ve had from the team at the Scottish Event Campus has been amazing, and I’m excited now to see Beyond Van Gogh in the venue – it’s going to be spectacular.” 

Angela Smith, Business Development Manager at Scottish Event Campus added: “Scotland is going to love Beyond Van Gogh! We’ve been working closely with Anna and her team on the exhibition install, and we were lucky enough to get a sneak peek of the Liverpool event – it’s quite simply mesmerising. 

“This is another example of a fabulous exhibition which entertains and intrigues, and the SEC is the ideal host thanks to our excellent facilities and location. We’re looking forward to welcoming visitors from near and far to experience the joy of the event.” 

For more information

Facebook – Beyond Van Gogh UK

Instagram – @beyondvangoghuk


VENUE: Scottish Event Campus (SEC), Exhibition Way, Glasgow, G3 8YW

DATE: Thursday 11th July - Monday 26th August 2024

TIME: 10am-8pm Monday-Friday & Sunday/ 9am-8pm Saturday (special yoga session Saturday mornings)

PRICE: Off-peak (Mon-Thurs): Adult 13+ £25.00/ Senior 65+, NHS, Student £19.90/ Child (4-12) £15.90/ Three and under go Free/ VIP Experience £38.60

Peak (Fri-Sun): Adult 13+ £28.40/ Senior 65+, NHS, Student £23.30/ Child (4-12) £18.70/ Under three Free/ Yoga £36.30/ VIP Experience £45.40

All prices include booking fees. | Flexible entry add-on available £3.50 (off-peak)/£5 (peak) 

Entry is by timed ticket. No change of date or time is permitted unless you have purchased flexible ticket add on. Please arrive 15 minutes before your entrance time. VIP Experience includes flexibility to arrive two hours before or after your scheduled time, fast track entry and choice of selected merchandise package.  

Tickets can be booked here.

📸 Images by Graham Smillie, David Munn, Andy Teebay and Andrew AB.


About Annerin Productions

With more than 40 years in the industry, Annerin Productions recognises the demand for elevated entertainment and immersive experiences and is well positioned to deliver them. We constantly explore new entertainment avenues and push the boundaries of what is possible. With offices in Canada, the United States and London, Jeff Parry Promotions and Annerin Productions have expanded but remain true to their core aim: to provide global audiences with extraordinary entertainment. 

About Vincent van Gogh

Dutch Post-Impressionist painter Vincent van Gogh was born to a Protestant minister and his wife in Zundert, in the Netherlands, in 1853 and started his career as an art dealer, working in London and Paris.He also worked as a schoolteacher in Ramsgate and London, a bookseller, and a lay preacher in a Belgian mining community, before in 1880 his younger brother Theo suggested he concentrate on art.Van Gogh quickly became prolific, creating more than 2,000 artworks over the course of a single decade including 860 paintings – among them landscapes, still lives, portraits and self-portraits. Many of them were painted in the final two years of his life, when he lived in Provence, and include some of his most famous works, among them The Starry Night, Irises, Café Terrace at Night, Bedroom in Arles and Almond Blossoms.But dogged by mental health problems, in 1889 he cut off his left ear, and the following year – aged 37 - he took his own life.


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